Marketing your flu service
We’re here to help you connect with your customers and support you to deliver service excellence.
We've had a rocky couple of years and we're finally levelling out and getting back to a sense of normality; though we think the flu season has changed for good, with more people conscious about their winter health and having a better understanding of the services pharmacy can provide, turning to their local pharmacy for their annual winter flu jab.
We want to help you deliver a robust service, and alongside the essential elements such as training and vaccines, we're able to support with marketing your service to your customers. Marketing is critical, after all, there's little point in having a seamless and well planned out service if nobody knows your are offering it.
A successful service is reliant on a visually impressive and engaging campaign to drive customers visiting for regular prescription collections or day to day offering to book in your service. We are supporting with a variety of point of sale materials to showcase your service to customers.
Download our 2023 flu POS materials:
As well as displaying materials in your pharmacy, it will be important to extend your reach further than bricks and mortar. Social media is a great medium for advertising your flu service both to existing customers, as well as targeting new. As part of our campaign support materials, we've developed a number of social posts to use on your own channels and drive awareness.
Motivating your team to support recruitment
Your team will play an important role in recruiting customers into your flu service. Training is key to ensure staff are informed and engaged. Consider delivering a short training session to help them understand the service, eligibility criteria, how to engage with customers and how to promote the service.
Remember that patients within the 'at risk' groups may attend your pharmacy up to five times within the flu season for a prescription - this presents multiple opportunities to vaccinate. Engage with all customers visiting the pharmacy - whether bringing in a prescription, purchasing an OTC product or using other services.
Numark corporate flu vouchers
To further support our members, this year we're offering something new to encourage businesses to support staff with free flu vaccinations. We are currently selling flu vouchers to UK businesses to enable them to offer their employees a free vaccination via participating Numark member pharmacies. As a participating member, your pharmacy will be promoted to businesses who have purchased the vouchers to encourage their staff to visit for a free flu vaccination.
Participating members will be paid a fee per voucher redeemed for each flu vaccination they complete within the scheme. You will need to retain the vouchers received as proof of the activity and return to Numark with a completed claim form at the end of the flu season, to receive payment.