First Mandated health campaign for 2021/22
As part of the NHS contractual requirements, all pharmacies in England must participate in the COVID-19 vaccination campaign. This is the first mandated campaign for the year and is part of a national advertising campaign called ‘Join the millions’ focusing on encouraging people to take up the vaccine when it is first offered to them.
Campaign materials are anticipated to arrive in pharmacies in mid-May and includes a briefing sheet, information leaflets, posters and a window sticker.