Mandatory National Health Campaigns

Each year community pharmacies are contractually required to participate in up to six mandatory health campaigns. This year NHS England and the DHSC have agreed that contractors will have to take part in two national health campaigns and two local campaigns (these will be agreed at local level). 

Both national campaigns will use relevant materials to promote the Pharmacy First service to the public, with the first campaign taking place alongside an NHS England advertising campaign promoting Pharmacy First.

The campaign periods will run from:

• Monday 20th October 2025 to Sunday 9th November 2025
• Monday 2nd February 2026 to Sunday 22nd February 2026

Existing Pharmacy First promotional materials or content that is already being used in the pharmacy, on websites or on social media channels will meet the requirements for the campaigns. But for any pharmacies that do not have Pharmacy First marketing materials already in use, a range of resources to promote the service are available to download from our website:

Numark Pharmacy First Display materials

And from various other sources:

• Community Pharmacy England website
• updated digital resources will also be made available on the DHSC Campaign Resource Centre to accompany the NHS England advertising campaign.